Inday is a fast casual restaurant chain in Manhattan. They specialize in healthy Indian food for busy office workers. A big part of their ethos is to combine healthy ingredients with savory sauces that not only put a smile on their customers faces but heal and energize their bodies. Ingredients such as turmeric, ginger and garlic are not just used for their delicious flavor but to enhance the lives of their customers.
Come in for chicken curry and walk out with a little extra bounce in your step. Often during lunch rushes their locations in Midtown have lines going out the door of workers stealing a couple precious moments away before returning to their desks.
It’s not hard to make their food look bright and colorful. Their bowls are rich in reds and oranges. Sprigs of green lettuce and cucumbers topped with purple sauces. As a photographer I try to lean into that. I shoot their food with bright dramatic light. And I push the contrast just a little bit more than I normally would to really make the food pop of the background.